Instagram/Color Wow

This just in: Color Wow, as in the sulfate-free brand celebrity stylist Chris Appleton famously uses across his star-studded roster of clients (think: Jennifer Lopez, Kim Kardashian, Dua Lipa, Ariana Grande and more), is having a 30 percent off sitewide sale today, April 1, only.

The sale only has a few exclusions, namely Appleton’s new money masque, which means the bulk of Color Wow’s cult-favorites are otherwise all fair game. This includes the anti-frizz Dream Coat hairspray Appleton used to keep J. Lo’s curls in place for her 2020 Super Bowl halftime show, the root cover-up that’s the secret weapon of almost every major celeb hair stylist and more.

Color Wow products rarely can be scooped up on sale, let alone for 30 percent off, which means today is not the day to procrastinate upgrading your hair care regiment if your highlight, color or treat your hair. Ahead, our favorite Color Wow products to have on your radar and shop.

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Color Wow Dream Coat

$28 $20 (30% off)

To give you a sense of how beloved Color Wow’s anti-frizz hairspray is, this is the product Chris Appleton trusted to keep J. Lo’s curls humidity-proof when she headlined the 2020 Super Bowl halftime show in Miami. For further convincing of this product’s supernatural-like abilities, check out its 7,000-plus ratings and counting, which average five stars. 


Dream Filter Detox Mineral Remover Spray

$24 $17 (30% off)

For brighter color and a healthier scalp, turn to the product Chris Appleton describes in a Color Wow video as having the ability to “change your life.” In just three minutes, this sulfate-free and paraben-free treatment spray gently removes minerals found in hard water that often distort and darken hair color. 


Root Cover Up

$35 $25 (30% off)

Available in 10 different hair tones, Color Wow’s Root Cover Up seamlessly conceals unwanted grey hairs and creates the illusion of a naturally fuller part and hairline. This red carpet secret weapon is only $25 today.


Color Security Shampoo

$23 $16 (30% off)

Considering how game-changing Color Wow’s Color Security shampoo is (it’s arguably one of the best sulfate-free shampoos ), it’s already a good deal at its normal price. The 100% clean, residue-free formula not only helps protect hair color from fading, but creates a glossy shine as well. 


Color Security Conditioner (Normal to Thick Hair)

$24 $17 (30% off)

Think of the Color Security conditioner as a conditioner with benefits. Besides being deeply hydrating, it helps strengthen hair and prevents tangling.


Extra Mist-Ical (Extra Shine Spray)

$29 $20 (30% off)

This lightweight shine spray is well-suited for all hair types, particularly those with curly and textured hair prone to dehydration. Simply apply a light mist once you’ve finished styling to create an ultra-glossy look. 

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