By now we all know the most important part of a vacation is snapping envy-inducing images to post on Instagram. If you go to the beach and don’t post, did it really happen? Okay, we kid…kind of. For many though, one of the best parts about planning a getaway is getting your swimwear looks in order. From stylish one-pieces to figure-flaunting bikinis, there are more than enough buzzy swimwear brands that make OOO worth it. Whether you’re here for high-cut legs á la the ‘90s or plan to make a splash in this season’s neon colors and bold prints, we’ve culled 21 swimwear labels to get on your radar, into your suitcase, and posted to your grid (twice even), stat.

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Hunza G

You might recognize Hunza G for the iconic cutout mini dress worn by Julia Roberts in Pretty Women, but the London-based brand is on its way for being famous for their bathing suits, too. Relaunched under Georgiana Huddar, the ultra-flattering, super-stretchy styles looks good on literally everyone. That’s kind of the point too, since all their one-size swimsuits are intended to fit the range of extra-small to large.

Gloria embellished seersucker bandeau bikini

Solid & Striped

Solid & Striped inspired everyone to rethink the simple one-piece with their now iconic Anne-Marie suit, which premiered back in 2012. They’ve continued to lead the pack of buzz-worthy swim gear, plucking inspiration from retro fits and supermodels in collaboration with Re/Done. Inspired by the eastern seaboard, their second collection with the denim brand included easy beach jeans, Montauk-printed shirts, and sporty swimsuits that are unlike anything you currently own.

Nantucket Bikini

Solid & Striped



When it comes to printed dresses—a personal obsession of mine—Rixo is at the top of their game. Their florals, polka dots, and animal prints are everything you want to wear for summer, and this year they finally released swimwear. It’s exactly what you’d expect from the British label, complete with punchy ’80s graphics and ruffles galore.

Diana swimsuit

Rixo London


Jade Swim

Minimalism does not mean boring when it comes to Jade Swim. Founded by Brittany Kozerski, a former fashion editor turned designer, the brand has fans like Kendall Jenner and Paloma Elsesser. Think inventive silhouettes in luxurious, Italian fabrics that will age with you. It also checks off all the sustainable boxes, and is made in the USA too.

Tropic of C

Leave it to Candice Swanepoel to make really good swimsuits. Tropic of C touts themselves as bringing “European elegance with Brazilian ease.” The line is as sustainable as swimwear can get, using Econyl, a ‘green,’ 100% recycled fabric made from discarded fishing nets and other landfill waste. They try to keep their production line as clean as possible too, using biodegradable garment bags to recycled paper tags. The best part? Their eco-friendly suits start at just $100.

Danielle Guizio

With celeb fans like the Hadids and Jenners, it’s safe to say that Danielle Guizio’s clothing label is beloved by some of the most famous hot girls. The New York designer has a knack for producing clothing with a sexy ’90s appeal, and the swimwear line is no different. Bikinis are cut high on the hips and triangle tops leave little to the imagination. For the brazen, look to Guizio, because skin is in.

Lure Bikini Top

Danielle Guizio, $170 for the set

Riot Swim

Riot Swim is not afraid of the underboob. In fact, they openly embrace it, along with thigh-high cuts that reach your waist and Brazilian bikinis that are as cheeky as can be. Their unique silhouettes—like a gravity-defying one-piece that somehow supports the girls—are something you could easily see on Rihanna.

Maddox One Piece-Citrus

Riot Swim


Bondi Born

There’s something in the water down under, because Aussies produce beautiful swimwear lines. Bondi Born is a step above the rest— think of it as the Australian Eres. These aren’t for the budget-conscious, though, because their high-quality suits are pricier than most. The designer suits are worth the investment if you’re looking for a bikini to last a lifetime—these styles are absolutely timeless.

Neve Knotted Bandeau Swimsuit Top

Bondi Born, $400 for the set


Carl Cunow and Nathan Romano co-founded Onia, a mens and womens lifestyle brand, back in 2009. They became popular for easy, vacation essentials like swimsuits and weekender bags, but they gained fame last year for their collab with Influencer Danielle Bernstein of We Wore What. The western-inspired collection sold out everywhere. Since then Onia has stepped up their game, and we can’t wait to see what they do next.

Como Eyelet Top and High Waist Bikini

Onia, $220 for the set

You Swim

You Swim’s swimsuits are actually magic; They stretch to fit seven sizes in one, but compliment every figure. The fabric is meant to accommodate changing bodies—including pregnant women—so you’ll never regret eating at the beach again. Everything is ethically woven, cut, dyed, and sewn in England and offered in all the it-colors you want to wear this summer.

Poise Two-Piece

You Swim



With punchy neons and wild animal print, Traingl is here for your Instagram needs. Which makes sense, since they boast 2.5 million followers. They offer a wide array of colors, prints, and fits that are meant to be photographed. They mostly specialize in bikinis, so turn your eye if you’re a maillot kind of girl.

Jera Suit




Like Tropic of C, Ayla swimsuits are made of eco-friendly Econyl fibers. The brand new swim label just launched this year, but they are already gaining traction for their feminine yet modern swimsuits and resort wear. We’re especially loving this smocked bikini bottom, which is so good you’ll post it twice.

Ruffle Triangle and Smocked Bikini

Ayla Swim, £150 for the set


Loveshackfancy is known for their frolic-through-the-meadows prairie dresses, but they expanded into swimwear just this year. In true LSF form, their one-pieces and bikinis retain the same bohemian vibe as their cult-status dresses. Everything is decked out in frilly bows, girlish ruffles, and ditsy florals.

Kimberly Bikini Set




For those who desire poolside rhinestones, Maiyo is for you. The vintage-inspired suits are modern versions of grandma’s swimsuits. High-waist bikinis are given serious attention to detail, including crystallized belts and lurex crochet trim. Everything is handmade with fine Japanese yarn, so know that the quality is insane. Just make sure you follow the care instructions— these suits are prone to discoloration from sunscreen and chlorine.

Cindy One-Piece




Founded by Jannine Vinci and Isabella Cavalli in 2015, Oséree is an Italian swimwear brand that gets its name from the French verb “Ose”, meaning “to dare”—so it’s no surprise sparkly maillots and two pieces are the brand’s signature. If your vibe skews “extra”, the fringy beaded styles are most definitely for you.

Marylin Sequin Bikini




Clean, minimal, and refined silhouettes are at the crux of this buzzy Brazilian brand, founded by Marcella Franklin in 2015. Offering “classic”, “theme”, and “concept” styles ranging from minimal bikinis to sculptural one pieces, each suit is made from high-quality materials that contain UV50+ protection. Whether you want neutral shades, dusty hues, or muted jewel tones, you’ll find styles that can be worn on the beach and off.

Maria one-shoulder stretch-crepe swimsuit



Left On Friday

Launched in May of 2018 and described by the label as “the best friend of swimsuits”, Left On Friday prides itself on a signature “Smoothing Dream Fabric” (made from a compressive, feels-like-butter-on-the-body material sourced from Italy) and “insanely comfortable fit” (stay-put straps, seams that don’t rub or dig). In the market for a pared-back one piece or halter bikini? This Vancouver-designed, made-in-California line is perfect for active swimmers, beach goers, and water adventurers.

Pool Days Suit

Left on Friday, $170 for the set

Alexandra Miro

For sexy-sleek cuts with a sporty influence, Alexandra Miro’s namesake label is one to know. Founded in 2017 with the intention to give wearers a sense of confidence and empowerment, silhouettes range from plunging one pieces to off-the-shoulder high-waist bikinis with stand-out details like nuanced cutouts to catch the eye. From pool parties to remote beaches, this line is about celebrating the female form at its most powerful and alluring.

Whitney Belted Swimsuit

Alexandra Miro



Meticulously cut swimwear made for comfort and functionality is what Galamaar is all about, founded in 2017 by designer Blakely Wickstrom. Featuring cool, clean lines that nod to the past—including softly structured bikinis with contour seaming and retro-inspired one-pieces with just-sexy-enough cutouts—each suit is sustainably produced in Los Angeles, CA and crafted from a techno-fabric made of nylon from discarded fishing nets. The brand also uses regenerated mixed-metal hardware, eco-packaging materials, and recycled hang tags to minimize its carbon footprint.

Lou Bandeau

Galamaar, $280 for the set

Kore Swim

For unique silhouettes look to —a swimwear line inspired by the Greek word “kore”, meaning “maiden”, designed by painter turned apparel designer, Jessica Tracy who co-owns the company with her sister, Nicole. Headquartered in LA, each of the flattering, eye-catching, and functional suit is made of Italian materials, employing sustainable and ethical production standards.

Vesta Bikini

Kore Swim



Direct-to-consumer brand, Summersalt launched in the spring of 2017 with a uniquely technical approach to swimwear: Founders Reshma Chattaram Chamberlin and Lori Coulter used over 1.5 million body measurements from 10,000 women to create a data-backed fit. Employing Earth-friendly practices, the brand uses recycled materials to create their fabrics and product packaging while keeping on-the-go, adventure-seeking types in mind with their designs. The range includes the best-selling one-shoulder Sidestroke, a not-too-sexy one piece with mesh detailing, and the new ultra-soft ribbed bikini, all of which incorporate quick-dry technology, UPF 50+ protection, and cost $95 or less.

The Limited-Edition Sidestroke



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