The so-called “Hard Outlaw” two-piece costs $54.95 and features the words “Outlaw, Party Hard” (a play on the meme “Ain’t no laws when you’re drinking the Claws”) on the front and “#Darty” on the butt. “Who’s up for a day party?” the official description reads on Yandy.com. “Lay down the law of liquid refreshments. Life is hard to handle without that five percent bubbly buzz. Be the sweetest seltzer on the shelf, and sip away your Saturday in this thirst-quenching exclusive Hard Outlaw costume… Grab some of your favorite gals, and wear different “flavored” stockings for the best group costume!”
A Yandy representative says “Hard Outlaw” has been in the works ever since spiked seltzer became the drink of Hot Girl Summer 2019. They logged it in a spreadsheet of Halloween costume ideas, then tapped one of their in-house designers to create the final look.
“We’ve seen a huge trend in spiked seltzer drinks and they are wildly popular with our team, too,”Alicia Thompson, Yandy’s director of brand marketing, tells ELLE.com. “This costume was created in a two-piece bodysuit style and uses the popular hashtag trending on social.” The costume doesn’t come with the leggings pictured on Yandy’s website, but Thompson suggests styling “Hard Outlaw” with neon-colored fishnets to give a little “flavor” to the costume.
Yandy’s release marks one of the first official spiked seltzer costume available to buy, and many Twitter users thinks it’s in the running to be this year’s most popular Halloween costume.